Online surveys are incredibly effective tools for gathering feedback from customers using your products or service. In a blink of an eye, you can scramble up an online survey and start amassing feedback from actual customers.
Carrying out the survey can be quite simple. It’s constructing the survey that’s the complicated part. You won’t gain any actionable feedback if the right question isn’t asked. So here’s five question ideas to ask your customers:
5 Basic Survey Questions To Ask To Get Feedback
1. Would you recommend this product to a friend?
This is a fantastic way of determining what the overall “pulse” is of your customer’s opinions. People won’t recommend products they don’t like. It’s as simple as that. Consider adding responses that will encourage an open-ended response. Adding “because” to the end of a Yes/No response template will encourage them to dig deeper. This will help you gather qualitative data on why your customers feel that way.
2. What part of this product do you find annoying?
Loads of products have the tendency to focus on cramming as many features as they possibly can, instead of ensuring current features work seamlessly. Asking which features are currently annoying the customer is a great way of gathering data for currently existing features, and further improving said features. This can easily be handled by asking for a list of top 5 most annoying features or simply asking which is the most annoying one out of all of them.
3. If you could change a single thing about this product what would it be and why?
This question will help the customer focus on where he’s encountering his biggest frustrations. You’ll be rewarded with loyalty for fixing his problem! Or you could ask for a small list of things they would like to change the most. Conversely, you could ask about the feature they’d miss the most if it was no longer available.
4. What kind of rating would you give this product?
This is the question you would normally see while shopping online. You could implement a similar technique by asking for a general rating or a more specific rating. And again, keep it light! Customers love when businesses have a personality behind them. It makes them seem more human. And that will make your customers more likely to provide an explanation.
5. Anything else you care to share or get off your chest?
This gives customers one last chance to express their thoughts on anything the survey may have not touched upon. And it shows that your customers’ opinions are important enough to listen to. Just don’t take anything said too personally. Some people love to rant just for the sake of ranting.
The beauty of feedback surveys is the flexibility it presents when asking your valued customer a question. Don’t be afraid to be creative and unique with the questions for the survey. After all, your goal is to entice the customers into answering your questions.
Then using said information to further improve the product you have worked tirelessly to perfect. The overall customer satisfaction should always be valued, as it’s a leading indicator consumer repurchase intentions and loyalty.