Most marketers are familiar with the power of using heatmaps to find out what users are doing on your site/app. Heatmaps are super powerful and can provide you with a lot of insights. You can come up with better A/B tests, optimization strategies, and figure out why users are not converting or why they are churning. The problem is that heatmaps can only tell you so much. Heatmaps can tell …
Category: Tools
One of the topics that frequently comes up in my conversations with other founders and marketers are the tools that we use to help us with our marketing efforts. There’s no shortage of articles out there related to marketing tools that can help you grow your startup. But there isn’t a detailed list of marketing tools that work across all parts of your marketing funnel. Until now, that is. For …
Churn is a scary topic for SaaS companies. Churn rate, also known as cancellation rate, is the percentage of customers who have canceled a product or service within a given time period. For example, if you had a 10% user churn rate, that means each month 10% of your customer base is canceling. Ideally, every SaaS company would reduce churn to 0%. Unfortunately, this doesn’t happen and churn will occur. Thankfully there are …
The biggest challenge with building a new product is that you aren’t a mind reader. So you have no idea what your potential customers want to use or see in your product. You have to understand why your customers are using your product if you want to convert more leads. Or upsell to more current customers. Likewise, you have to understand why users aren’t converting too. Many business owners struggle …
Keeping customers engaged is a critical part of building a successful business. This can involve hosting a valuable webinar, reaching out to unhappy customers, or responding to comments on your blog. For most companies, it usually feels like there isn’t enough time to keep everybody happy. While we can’t make our day longer, we CAN work smarter by automating mindless tasks using Zapier. How Zapier Works Zapier lets you create connections between two apps, …
25 Best Startup Software Tools Starting a startup isn’t easy. Fortunately, there are a lot of startup software tools out there that can help you grow on a budget. Investing in tools early on is a great way to build a solid foundation for your startup. With the correct tools, you can save a lot of time, so that you can focus on the other aspects of your business that …
Product managers are the backbone of every successful business. They passionately push out their businesses wares and maximize a healthy return in profit. The position requires a variety of skills that will be tested every day. Having to do intense market research, assimilating the gathered data and mixing them into something that will bolster your product in the market can be quite intense. Most people will get overwhelmed by this. But …