Nowadays standing out of the crowd against your competitors is harder than ever. More people are becoming entrepreneurs and as such, more competitors are popping up in your industry every single day. After studying a list of successful companies, I noticed that almost every successful startup and company have one common practice: Creating a great customer experience You need to have advocates that love your product/service in order to develop …
Category: Customer Experience
A customer feedback loop will help you stand out I’ve spoken with a lot of founders and marketers about customer feedback. Most of them would tell me that they’re all about their customers. They’d tell me they focus heavily on getting feedback in order to improve their product. But the truth is that most companies tend to ignore it. Not a lot of companies actually apply a customer feedback loop …
One of the biggest pain points for startups is watching customers churn. Even worse is when you spend all the time and resources into nurturing the customer and they end their subscription before the trial ends. This is why I always emphasize the importance of focusing on retaining a user and providing help rather than spending time thinking about how to acquire new users. The good thing is that it’s …
A common question that comes up when it comes to getting feedback from your users is whether you should be getting qualitative or quantitative feedback. It’s a common question, but there never seems to be a “correct answer”. In order to conduct successful research and gain the insights you need for your product, you need to have both. You want to be able to hear the voice of your customer …
Churn is a scary topic for SaaS companies. Churn rate, also known as cancellation rate, is the percentage of customers who have canceled a product or service within a given time period. For example, if you had a 10% user churn rate, that means each month 10% of your customer base is canceling. Ideally, every SaaS company would reduce churn to 0%. Unfortunately, this doesn’t happen and churn will occur. Thankfully there are …
One of the hardest things about building a software company is knowing what product features to build next. If you’re consistently asking your customers for feedback, you will notice that every customer expects something different. Some want “Feature X” and others want “Feature Y”. As an entrepreneur, product manager, or marketer, it’s extremely hard to please every single customer. So how can we decide on which product features to build …
You’ve worked hard to build that email list and you’re able to convert a lot of users into paying customers, but one of the hardest things to do is to keep them engaged. The truth is that most people tend to stop checking your emails regardless on how many offers you send them. Whether you believe it or not, your contact database is full of leads who are ready to get …
Most marketers think that growth is all about user acquisition, but the truth is that user retention plays a more important role in the growth cycle. You’ve worked hard to capture a potential customer’s email through lead magnets, content upgrades, and creating amazing content. The user enters your funnel and might even take out their credit card to give your app a try. Now it’s up to you to ensure …
Think about all those welcome emails that you receive after opting in for a free e-book or case study. How many of those companies do you actually become a customer of? You need to optimize your welcome emails for new customers to get more engagement (and sales!). You want to think of them as your “first date”. Most people will most likely open up the first welcome email but may …
The first step someone takes when they think your product is the solution to their problem is signing up for your trial, subscribing to your free email course, or registering for a webinar. It’s great when this happens — that means your marketing message is resonating with people! Most people then put these leads into an email drip campaign to move them through the funnel. But after trying your best to educate and convince them that …