One-click surveys are surveys that you can send via email that let you ask your most important question to your customers and prospects. One-click surveys are generally used to gather feedback, but there’s more than meets the eye in terms of using one-click surveys for other reasons. For example, you can use one-click surveys to get feedback from not only your customers but your employees too. You can use them to …
Category: Customer Experience
Businesses are continuously looking for new growth hacks that will expand their business and bring in more revenue. However, what’s often overlooked is the idea that you could implement one-click surveys to not only gain critical insights about your business but also to use to craft more relevant messages to your current audience. One-click surveys are simple surveys that you can add to your website or embed into your emails …
Sending out regular surveys to your customers and prospects has many benefits. They can help you learn more about your customers to make smarter growth strategies for your new products. They can help you improve your customer experience. Some of them can even segment your marketing efforts, help you follow up after hosting a webinar, and help you bring in huge profits. They almost sound too good to be true, …
So you want to make a good survey eh? One people will actually take action on and provide you with their feedback so you know where your business is excelling and where you need to pick up the slack? So what makes a good survey a good survey? There are 5 key ingredients you need to make sure every survey you promote has. Ingredient #1 – Brevity Brevity is ingredient …
This past week has been a huge week for one of our clients (and our mother organization): Design Pickle. Twice a year, Design Pickle holds what they call their “Semi-Annual Annual Sale” where they offer up to 40% discounts on their annual plans for their graphic design service. It’s a 3-day sale and requires expressed permission to have a chance at their (extremely) limited 40% off discounts. Design Pickle grossed …
If you have any prior experience with surveying your customers and prospects through email than you’re probably reading this because your response rates are still low. Or if you don’t have any experience, you probably already know the potential upside of using surveys but you’re not quite sure on how to embed a survey within an email. And this guide will cut right to the chase. First, we’ll show you how …
As marketers, we’re always looking for new ways to craft a more relevant message to our prospects and leads. We understand the importance of relating your our audience whether it’s adding personalization tokens in an email or calling a specific market out in a campaign. Everybody’s favorite word is their own name. And prospects and customers respond to ads much better if they’re actually interested in what the ad is …
What is NPS (Net Promoter Score)? In 2003, Fred Reichheld wrote this article in the Harvard Business Review. He was dismayed by the lack of actionable data old customer satisfaction surveys provided. So Reichheld set out to find an indicator that would predict a company’s future growth and value. His theory was simple: companies who were loved by their customers (enough to get them to recommend that company to their friends and …