This past week has been a huge week for one of our clients (and our mother organization): Design Pickle.
Twice a year, Design Pickle holds what they call their “Semi-Annual Annual Sale” where they offer up to 40% discounts on their annual plans for their graphic design service. It’s a 3-day sale and requires expressed permission to have a chance at their (extremely) limited 40% off discounts.
Design Pickle grossed $172,391 on the first day and YesInsights’ one-click surveys played a major role.
YesInsights + Zapier to segment your marketing
Design Pickle sent out two emails to their clients and prospects a week before their sale launched. Each email contained a YesInsights “survey”.
I put survey in quotes above because it’s not the typical way you would think to use a survey. Instead of using a survey to gather feedback, Design Pickle, to their credit, used their one-click survey to segment their email list and to register respondents for a chance at a 40% discount on an annual subscription.
Here’s a snippet of the email they sent out to their mailing list:
The link that you see in the email is actually a YesInsights survey. Since YesInsights stores the email addresses of all respondents, they were able to see who registered for a chance to get 40% off.
Then, behind the scenes, the Design Pickle team created a Zap with Zapier to add all respondents to a dedicated list in HubSpot.
Here’s what their Zap looked like:
As you can see, each newly selected response created or updated a contact’s record in HubSpot then added said contact to a list that would get the details on how they can claim their 40% discount the following week.
Design Pickle sent out slightly different emails to their customers and prospects and there was a dedicated YesInsights survey for each group. Design Pickle got 222 responses from their prospects and 55 responses for their customers.
That means they were able to qualify 277 respondents to receive their pre-sale email with YesInsights’ one-click surveys.
The first day of their sale is typically their biggest day. And they were able to generate $172,391 on January 23rd when they launched their sale to all the people who clicked on the YesInsights survey from the email the previous week! Take a peep below:
Those are INSANE results! And most of the credit goes to Design Pickle’s ingenuity, but we were happy to play such a crucial role in their success.
How can you apply these tactics to your business?
The main takeaway from Design Pickle’s success is how they used our one-click surveys to segment and register those interested in their 40% discount. With a little help from Zapier, their YesInsights survey basically became a CTA that worked better than most marketing automation software platforms.
One simple click was all that was required to add their users to a HubSpot list that made sure all those interested got the email.
In other words, they completely minimized the friction of giving expressed consent in a specific marketing campaign. And it paid off when their sale launched.
The best part is you can use these same survey tricks to improve your marketing campaigns! If you have a similar success story, leave a comment below and we’ll turn your story into another case study.
If you’re interested in duplicating what Design Pickle’s success, check out YesInsights today. Each account comes with a risk-free 7-day trial.