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How To Embed A Survey Within Email That Actually Gets Responses

If you have any prior experience with surveying your customers and prospects through email than you’re probably reading this because your response┬árates are still low. Or if you don’t have any experience, you probably already know the potential upside of using surveys but you’re not quite sure on how to embed a survey within an email. And this guide will cut right to the chase.

First, we’ll show you how to embed a survey within email then we’ll explain how you can use this method to improve your response rate.

How to embed a survey within email

You’ll need two software tools to get started:

  1. An email software tool
  2. A survey software tool

You will need an email software tool so you have a way to actually send your emails. Now there are a few options for choosing an email tool, but I won’t get into the specifics here. It doesn’t matter if your email tool is simple and free (like Gmail) or if it is complex and expensive, complete email marketing tool (like Aweber or HubSpot), you should still be able to embed a survey within your email.

Next, you will need a survey software tool. Admittedly, we are a bit biased but we believe that YesInsights is the simplest solution to adding your survey directly into an email.

Watch how simple it is to set up an email and put it directly into Gmail:

And that basic copy-and-paste formula can be used for all the email providers that we integrate with.

See, it’s way easier than you imaged right?

Now let’s actually get responses…

Another reason we believe YesInsights to be the best survey software tool to embed within email is that it’s just as easy for your respondents as it is for you. Or easier.

It takes about 60 seconds to set up your survey within an email. And it only takes your customers and leads about 3 seconds to answer because we do something radically different than most survey software tools. And that is providing one-click surveys.

Yup, you read that correctly. All of our surveys (including our NPS surveys) are so easy to complete that they only take one single click.

Survey response rates are typically so low because surveys are dreadfully boring. Never once has someone been interested in taking a survey. Usually, they want the rewards of having completed the survey but that can backfire because they answer quickly rather than honestly.

However, you can actually use that to your advantage with YesInsights.

Our one-click surveys are so effective because they don’t feel like a survey at all. Instead, they feel like clicking one link in an email and being done with it forever. And due to this, many of our clients have started using one-click surveys in their marketing campaigns (which, I admit, is rather genius).

But one-click surveys work because of their simplicity and the virtually nonexistent friction involved in being on the receiving end. Respondents actually answer (and answer truthfully!) because they normally have to select one response out of a few options.

Remember the last survey you took? It probably had multiple answers to each question, had 30+ questions, and couldn’t be directly answered within an email. None of that is the case with YesInsights.

All of which helps your response rates and the accuracy of the data you collect. And it doesn’t hurt that your respondents will feel refreshed by being able to provide feedback without going through the entire (potentially) 30+ minute process of completing a survey.


If you’re interested in embedding surveys within emails that actually get responses, check out YesInsights. Each account comes with a risk-free 7-day trial.

John is the Marketing Lead at YesInsights. John is motivated by a desire to make other's lives easier, particularly through digital means. He is fascinated by seeing other businesses grow, and that's how John landed at YesInsights.

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